REMUMBER
REMUMBER
Kids with smartphones have lost the need and ability to memorise their parents’ phone number, The Remumber app changes the unlocking code of these childrens’ smartphone into their parents’ number, having them practice it subconsciously all day long.
Brand
Missing Children Europe
Agency
FamousGrey
While the first 4 digits had to be remembered by the children from the start - just like a regular unlocking code - the Remumber app gave hints for the following digit when it noticed the child didn’t know yet which number to press next. This aid function gradually faded away the better the child became at learning the full number.
Launched in coordination with a network of European child protection organisations simultaneously in
15
COUNTRIES
On average, children learned their parents’ phone number by heart in just
2
DAYS
Webby Awards 2017 | Nominee in Best Use Of Mobile Media
Epica Awards 2016 | Silver in Media Innovation - Traditional Media
El Ojo de Ibericoamérica 2016 | Silver in Mobile
Creative Belgium Awards 2017 | Gold in Interactive, Public H. & Safety
Creative Belgium Awards 2017 | Gold in Direct, Public Health & Safety
Creative Belgium Awards 2017 | Silver in P&A., Public Health & Safety
Creative Belgium Awards 2017 | Shortlist in Innovative, Public Health & S.
Creative Belgium Awards 2017 | Shortlist in Media, Public Health & Safety
Awards
The One Show 2017 | Gold in UX/UI, Mobile/Utility
Eurobest 2016 | Bronze in PR, Use Of New Technology
Eurobest 2016 | Shortlist in Mobile, Mobile Apps
Eurobest 2016 | Shortlist in Media, Use Of Mobile
Eurobest 2016 | Shortlist in Digital Craft, Native/Built-In Feat. Integr.
London International Awards 2017 | Bronze in Digital, NGO
London International Awards 2017 | Shortlist in Digital, Mobile Adv.
Cannes Lions 2017 | Shortlist in Digital Craft, Innov. Use of Techn.
Cannes Lions 2017 | Shortlist in P&A, Charities & Non-Profit