VOLTS BY VOLVO
VOLTS BY VOLVO
There’s no point in driving electric when your energy source isn’t clean. ‘Volts By Volvo’ is the first energy contract by a car brand, ensuring you truly drive green.
Brand
Volvo
Agency
FamousGrey
‘An Idea We Can See Going Global’
The campaign was launched during the Brussels Motor Show, the most important car sales event of the year in Belgium. While other car brands competed with each other in trying to claim the electric car theme, Volvo outsmarted them by talking about the paradox of the bigger picture.
7.5 M
out of 11 million Belgians reached through PR
1 IN 4
electric drivers from Belgium engaged with the campaign platform
Cannes Lions 2019 | Shortlist in Sust. Dev. Goals, Resp. Consumption and Production
Cannes Lions 2019 | Shortlist in Sust. Dev. Goals, Sustainable Cities & Communities
CCC by Media Marketing 2020 | Winner of Campaign Of The Year
Creative Belgium Awards 2020 | Gold in Brand Experience, Car products & services
Creative Belgium Awards 2020 | Silver in Innovation, Car products & services
Creative Belgium Awards 2020 | Shortlist in Direct, Integrated, Car products & services
Creative Belgium Awards 2020 | Shortlist in PR, Car products & services
Press
Little Black Book | ‘Why Volvo is Becoming a (Green) Energy Supplier’
Adage | ‘Volvo Wants To Make Your Electric Car Greener By Offering You Green Energy At Home
Contagious | ‘How Car Brands Are Prepping For The Future’
Awards
Epica Awards 2019 | Gold in Automotive Services & Accessories
Eurobest 2019 | Bronze in Direct, Durable Consumer Goods including Automotive
Eurobest 2019 | Shortlist in Direct, Challenger Brand
The Caples Awards 2020 | Bronze in Innovation
The Caples Awards 2020 | Bronze in PR
The Caples Awards 2020 | Bronze in Radical New Strategy
The Caples Awards 2020 | Shortlist in Innovation
The Caples Awards 2020 | Shortlist in PR
The Caples Awards 2020 | Shortlist in Digital B to C
Cannes Lions 2019 | Shortlist in Direct, Excellence in Direct, Launch / Re-Launch
Cannes Lions 2019 | Shortlist in Innovation, Business Transformation
Cannes Lions 2019 | Shortlist in Sust. Dev. Goals, Industry, Innovation & Infrastructure
said they would re-evaluate their electricity contract. (post-campaign survey)