ENDANGERED FAMILIES
ENDANGERED FAMILIES
We made Belgians find empathy for an endangered species on the other side of the world by making them discover whether they themselves were part of an endangered family.
Brand
WWF
Agency
FamousGrey
# 1 TRENDING TOPIC
in the country within the hour of launch
2
WEEKS
Creative Belgium Awards 2016, Finalist in Interactive
Best of Activation Awards 2016, Gold in Charities
Best of Activation Awards 2016, Silver in Creatives Award
Best of Activation Awards 2016, Bronze in Direct & Digital Comm.
European Excellence Awards 2015, Winner in Eco and Environment
European Excellence Awards 2015, Finalist in BeNeLux
Mixx Awards 2015, Gold in Best Digital Non-Profit Campaign
Awards
Eurobest 2015, Silver in Promo & Activation, Use of Digital Adv.
Eurobest 2015, Bronze in Promo & Activation, Charities,
Eurobest 2016, Finalist in Creative Effectiveness
Effie Awards 2016, Silver in Non-Profit
Creative Belgium Awards 2016, Gold in Promo & Activation
Creative Belgium Awards 2016, Silver in Direct
Creative Belgium Awards 2016, Silver in Media
After 2 weeks op campaigning, WWF received more online donations than they receive yearly.